Goodman Fielder
Goodman Fielder wanted to launch their new taco kit in a “non-FMCG way”. So, we choreographed an underground taco battle to one of the biggest tracks in Hip-Hop history. It smashed targets.
Just 13 weeks after the TVC aired, One Night in Mexico almost reached its entire 12-month market share target of 8%. Within 6 months, 6.5 million units were sold.
“A bold, memorable and engaging TV idea – and they sold it in to us by dancing the ad in front of my team. We bought it straight away and we’re glad we did”
— Katyana Armen, Goodman Fielder Marketing Manager
“I bloody love it. Only ad I've seen with an idea for months”
— Anonymous, Campaign Brief