Make your house more home
Suncorp
During 2020, when COVID-19 forced us into lockdown, our homes became more important than ever. This accelerated the desire of many Australians to improve their existing homes through renovating and redecorating. One way to realise this dream was by refinancing. So, to get Australians to do just that we told the story of a space-challenged family who solve a war between brothers with a smart renovation.
60” TVC
Content surrounding ‘The Block’ encouraged Australia to renovate and make their own house more home.
Supporting the campaign was this content series led by award-winning interior designer, Shaynna Blaze. Each episode featured an Australian family who had “made their house more home” through an interesting renovation.
Social Content
“I love what you’ve created for us, and with us. It feels Suncorp but it’s the ‘story of now’ for many households. Contextually, the ecosystem is super strong, modern, helpful and aspirational.”
— Tammy Hall, Suncorp Head of Group Brands