Suncorp
As Australia’s leading insurance group, Suncorp is on a mission to bring resilience to every street in Australia. So we made one of Australia’s most disaster-prone roads, its strongest.
CASE STUDY - Resilience Rd.
“We simply can’t continue on a cycle of cleaning up. We actually have to start focusing on how we can make our homes and communities more resilient to weather events before they happen”
Bernadette Norrie - Executive Manager Suncorp Insurance
Suncorp’s One House project brought ideas from industry experts into one resilient design, which was scientifically tested to stand up to bushfire, flood and storm.
Resilience Road involved taking what we learnt from One House and applying it to real homes and real families on a street.
Story of Resilience Rd. - 6 minutes
Five neighbouring homes were chosen on a vulnerable street in the Central Queensland town of Rockhampton.
Each house was analysed by experts, and upgraded with resilient features, so it could withstand whatever mother nature throws at it.
60” Brand TVC
30” Product TVC - Build it Back Better
30” Product TVC - Roadside Assist
Resilience Renos.
Australian’s love a renovation (and Queenslander’s love Johnathan Thurston). Based on this insight, we launched a content series that showed how all Australians could renovate their own homes to be more resilient.
Content - Flood Resilience
Content - Cyclone Resilience
Content - Fire Resilience
What People Are Saying
“It’s about protecting our way of life and improving the way of life, not just in Queensland but for all Australians”
— Bernadette Norrie, Executive Manager Suncorp Insurance
“I think it’s a fantastic initiative that Suncorp have entered into with Resilience Road… And it’s a shift, it’s a shift in thinking.”
— Andrew Whyatt, Regional Manager Queensland SES
