The world's first mixed-gender fantasy comp.
The world's first mixed-gender fantasy comp.
Bundaberg Rum
Australians love Fantasy Rugby League. And why wouldn't they? They get to put all the best players on the same team. Problem is, they haven’t been able to pick the best of the best. Just the best of the blokes.
Preaching female empowerment to an audience of die-hard Bundy drinkers (who are decidedly unconverted) was not going to go well. So instead, we built a trojan horse that would create new fans of the women’s game, without them even realising it.